Concept:
Siyanda Blue aims to be the leading ecological company in Africa, contributing to the elimination of all carbon emissions in Africa. They want to provide a natural, sustainable solution to each and every diesel vehicle and industrial machine in Africa, in doing so – saving the planet. This project consist of a launch for the Siyanda Blue brand, creating mailers for potential clients and informing the right people and media of the brand and its goals. The campaign ran with the tagline Welcome to the Future?, that asked the role players in fossil fuel industries: is a world with pollution and climate change the future that they want. We painted a dramatic dystopian vision of the future, and asked them to act now. Siyanda Blue is the way that they could change the already dire situation. By using Siyanda Blue they can contribute to changing the world for the better.
Strategy:
We ran a 360° campaign, video and targeted ads, that ended with the launch event where government officials, media and other role players in fossil fuel industries and large fleet management companies attended and could be informed about this revolutionary product. Going forward, we are working on campaigns that raise awareness about the product to the general public about the positive impact that they can make by switching to Siyanda Blue.
