Brief:
The Red Cross Children’s Hospital wanted to raise funds through donations for building a bigger ICU. The Children’s Hospital Trust is a hospital dedicated entirely to children – especially children predominantly from impoverished communities throughout South Africa and Africa – is critically important. So important, that it needs a champion to make sure that it’s able to keep doing the phenomenal work it does.
Concept:
There are some words that kids shouldn’t know, but kids with chronic illnesses have little choice. The idea behind this campaign was to change the conversation when talking about children’s chronic illnesses from something negative to something positive – so that children with chronic illnesses could get better and back to their childhood.
