Ordinary People Animation Royal Albatross Designs

Concept:

To create understanding, not evoke sympathy – to let able-bodied people understand that people that have disabilities are Ordinary People, just with some extra challenges. To help able-bodied people understand and gain some new insights into an issue that they may not have been aware of. We aimed to create a mobile application, that would have the greatest impact if it used humour and entertainment to communicate the ideas, and educate the masses, along with an activation event, where people could experience go through the experience of being disabled through a Virtual Reality experience booth.

Strategy:

A mobile application was launched, along with a Virtual Reality booth that allowed people to experience what it was like to live with a disability.

The application was designed as a VR experience with Samsung VR Goggle. The first part of the VR experience was a game; that used different characters that represented various disabilities, the levels placed the user in similar circumstances that disabled students face in their daily lives. Once the user overcomes these challenges he/she progressed through ; thus learning more about disabilities.

Brief:

The issue of awareness amongst able-bodied students on the University of Pretoria campus remains greatly prevalent at The Disability Unit. The client wanted an application that could capture the attention of able-bodied students in order to educate them about disabilities and the Disability Unit and the challenges that they face daily.

The University of Pretoria recognises the rights of all its students and takes special pride in making education accessible to students with disabilities. In order to do this, we try to have a culture of human rights which enables students with disabilities to equally access and participate in our dynamic learning and teaching environment. The Disability Unit works closely with departments and faculties to make the academic journey more equitable to navigate for students with disabilities. The University of Pretoria has an institutional commitment to ensure an integrated and inclusive learning experience for students with disabilities. Accordingly, the Disability Unit aims to create an enabling environment by providing support to students with disabilities. The Disability Unit operates within the Department of Student Affairs and supports students with disabilities in partnership with departments and faculties. The Disability Unit endeavours to establish a human rights culture at UP that allows for equal access and participation of students with disabilities in the UP learning environment. The Disability Unit facilitates academic accommodations in partnership with the university departments and faculty.

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Categories
Animation
Tags
Animation
Client
University of Pretoria
Release Date
2016