Brief:

Microsoft needed a Q4 digital campaign that focussed on driving deals and product focus across their entire ecosystem. They wanted a central online presence to maximize cross-sell engagement and product consideration.

Concept:

Enjoy a seamless experience across all your Windows devices this summer. To illustrate how every Microsoft device ran seamlessly with one another, we divided everything into 3 sections – productivity, devices and gaming. We highlighted the value of the seamless Windows experience with programs like OneDrive and Skype that is available on all Microsoft devices. With all deals and simple product information, visitors could clearly see the benefits of the Microsoft experience.

We created a website where people could purchase bundled deals at the promotional prices, as well as short, targeted animations that drove people to the website – strategically placed on Youtube and other social media platforms. With the launch of the Xbox One, along with promotions, competitions and Xbox content we ran promotional deals to all visitors of the site, adding further incentive for customers to visit the #PlusMoreSummer website. Visitors could win phones, trips and the first Xbox One in the country.

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Categories
AnimationArt Direction
Tags
AnimationArt Direction
Client
Microsoft
Release Date
2020
Launch Project