We were tasked with the creation of a video commercial that introduces the public to the South African AdBlue brand; Siyanda Blue. They wanted a video that was under a minute long, that could showcase the brand’s identity and values to their target audience, as a business-to-business promotional video.
Siyanda Blue aims to be the leading ecological company in Africa, contributing to the elimination of all carbon emissions in Africa. They want to provide a natural, sustainable solution to each and every diesel vehicle and industrial machine in Africa, in doing so – saving the planet. This project consist of a launch for the Siyanda Blue brand, creating mailers for potential clients and informing the right people and media of the brand and its goals. The campaign ran with
