Concept:
Talking about debt is something most people fear, it is an uncomfortable subject to open up about and seek assistance. The first step is to speak to the right people. The campaign was based on the idea that we wanted people to imagine what life could be if they were debt free. What would they do if they weren’t in debt. Maybe take a holiday? Travel the world? How would that feel? We’ll it all starts with a simple conversation with Debt Sense Group to get to that point where you are debt-free.
Strategy:
Carefully placed and targeted ads on Facebook, Instagram and Google drove the right clients to the website and the call centre, where they could quickly and directly be assisted by a trained, professional Debt Counsellor.
